Shakopee Mdewakanton Sioux Community
Wozupi Rebrand
Wozupi, pronounced woh-zhu-pee, means “garden” in the Dakota language.
Historical Empathy
Goal
Objectives
Team
Goal
Create an new logo and promote the rebranded Wozupi Tribal Gardens (TSA) products and increase sales of locally harvested honey and maple syrup products.
Objectives
- Create new logo
- Increase brand awareness
- Drive sales
- Position Wozupi Tribal Gardens and Mazopia (organic grocery store) as leaders in the organic and sustainable grocery market.
Team
Myself as designer (web/mobile, print, social media).
Marketing Director
Tribal Business council for review and approval.
Deliverables
New logo design.
Consistent brand image across all marketing channels.
Website, product packaging, and social media assets for locally harvested honey and maple syrup products.
Collaborative partnerships with local businesses and farmers for increased visibility and word-of-mouth advertising.
Outreach to health and wellness influencers for social media features.
In-store events and product tastings.
Educational resources on the benefits of organic and locally sourced products.
Evaluation of campaign success through sales data, website traffic, and social media engagement.
Adjusted marketing strategies based on customer feedback and data analysis.
Reconnecting a brand
Modernize image, attract new customers, and maintain relevance in an ever-changing market.
The path to realization.
Photography
Arranged with a talented colleague's photographic talent.
Product Labels
Designing product labels is an essential aspect of creating a visually appealing and informative package that communicates the brand identity and product information to the consumer.
e-Club
Creating an eClub is a great way to foster customer loyalty, provide exclusive offers and promotions, and gather valuable insights and feedback from a dedicated community of users.
Landing Page
To create an effective landing page, it’s crucial to focus on the user experience (UX) and design for the user. The landing page should be optimized for ease of use and navigation, with clear calls to action that drive campaign performance. The use of video can be a powerful tool to engage users and provide them with valuable information about your product or service. Incorporating UX design principles, such as a clean layout, intuitive navigation, and responsive design, can help to create a landing page that converts visitors into customers.
Below is a link to the live page
results
Through our strategic marketing campaign and effective communication of our brand messaging, we have seen a surge in sales and an increase in customer loyalty. Our e-commerce sales have experienced an impressive growth rate, while our physical retail presence has expanded into new markets and gained a loyal following.